China’s AliExpress Starts SME B2B Deliveries In Russia
China’s AliExpress online platform has started its small and medium enterprises program in Russia, where the company will act as the wholesaler for retail chains, the e-business company has stated. Goods from the seasonal range, accessories, home and garden products, and clothing will be available at the first stage.
The range of goods for wholesalers will also be available, with consideration of specific features of the region or the trade chain. Several regional chains in the Krasnodar and Sverdlovsk regions became the first AliExpress customers within the B2BC project, the company says. Negotiations are underway with several major food chains on deliveries of the seasonal non-food assortment, AliExpress says.
AliExpress is already enjoying high popularity in Russia and many consumers are already buying through this platform, Shen said. A full-fledged team of AliExpress has already been established in Russia, he said. “We initiated the second stage this year, where we plan to provide support to Russian manufacturers and trademarks in selling their products via the AliExpress platform on the domestic market,” Leo Shen added.
“The third stage for Russia will be in helping small and medium Russian companies to enter international markets through our platform.”
“There are tremendous opportunities for Russian vendors and suppliers in China” says Chris Devonshire-Ellis of Dezan Shira & Associates “Russian businesses needing assistance to obtain an AliPay and AliExpress platforms may contact us for assistance.”
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